How long should your blog posts be?

So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with your customers. But how long should your blog posts be? That depends. But you should always consider: Blog purpose Blog topic Your audience   Blog purpose What is your blog [...]

By | 2019-12-06T09:47:14+00:00 December 6th, 2019|Copywriting|0 Comments

What is tone of voice in copywriting?

Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]

By | 2019-12-02T11:54:29+00:00 December 2nd, 2019|Copywriting|0 Comments