‘Conversational’ is not a tone of voice

A question I always ask during briefing is, ‘What’s your tone of voice?’ But do you know what this means? One of the most common answers I get is, ‘conversational.’ And conversational is not a tone of voice. So here I’ll share what conversational copy is, what tone of voice is and provide a couple [...]

By | 2020-09-07T10:30:36+00:00 September 7th, 2020|Copywriting, Copywriting tips|0 Comments