Copywriting tips: how to write in plain English

“We are writing to inform you that we will be removing surplus generated ground arisings over the following dates…” …says the first sentence of a letter I received recently. Well what the heck does it mean? It honestly took me five minutes to understand, and I’m a well-educated copywriter. Here’s what I’d write instead… “On [...]

By | 2021-07-20T08:46:45+01:00 June 21st, 2021|Copywriting, Copywriting tips|0 Comments