A question I always ask during briefing is, ‘What’s your tone of voice?’ But do you know what this means? One of the most common answers I get is, ‘conversational.’ And conversational is not a tone of voice. So here I’ll share what conversational copy is, what tone of voice is and provide a couple [...]
Sounds a bit random doesn’t it? Mindful photography? And workplace wellbeing? How on earth can one impact the other?! Well that’s what I’m going to show you. But first… What is mindfulness? According to mindful.org it is: "The basic human ability to be fully present, aware of where we are and what we’re doing, and [...]
“My blog is doing nothing for me! What’s the point?” A common cry from many a small business owner. But in 2020 it’s clear that when you provide good content, written well, your blog will help you succeed. “Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog" – [...]
Last May I felt rubbish. I caught bug after bug, had no energy and needed to take time off work. But now I feel amazing! So what changed? I started using essential oils. My friend came to the rescue bringing a diffuser, oils galore and a wealth of scientific knowledge and experience. So I knew [...]
Coronavirus, eek! What has it done to our mental health and wellbeing? Before the pandemic poor mental health was costing UK employers up to £45 billion a year. But lockdown has amplified the effect. And now the government’s encouraging us to get back to our normal workplaces, it’s never been more important to look after [...]
Blogging for business works: Businesses with a regular blog on their website get twice as many email enquiries than businesses that don’t Small businesses with blogs get 126% more lead growth than those without - Quoracreative But only if you do it well. And so you don’t end up with naff content or take eons [...]
Do you constantly worry about your work being criticised? Do you spend forever on everything you do because it’s not quite good enough yet? Does this hinder you both in life and at work? You are not alone. Welcome to the perfectionist’s club! In this post: What is perfectionism and is it always bad? How [...]
Blogging is one of the best ways to promote your business online. You can demonstrate your expertise and engage with your customers. Build trust and relationships. If you blog well, your business is much more likely to succeed. But how often should you post to make it work? Quite simply, that depends! But you should [...]
Mountain walking. What do you think of when you hear that phrase? Scary, impenetrable rock faces looming out of the mist? Enormous crags stretching off into the distance, rain clouds blowing in making your weary legs scream in protest? Well I say fun, beautiful and healing. Fact is, being outside in nature, wherever it is, [...]
So, you’ve heard of this thing called the brief. And you know it’s something to do with the copywriting process. But anything more? Not sure. Here’s what it is, why it’s important and how you can create a good one… What is a copywriting brief? A good brief tells your copywriter about: you and [...]
