Do you have piles of stuff constantly growing around you? Are you overwhelmed by your to-do list and the sheer volume of work you ‘absolutely must’ do to keep your business going? Right now. Straight away. URGENTLY! You are not alone. A couple of months ago things came to a head in Susan’s copywriting world. [...]
Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder… What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]
So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way of marketing. You’ve heard of copywriting but are not sure what it is. Look no further… Copywriting is writing to sell Good copy persuades your prospects to buy your product/service [...]
Bunny ears! Shades! The geologist look! Whaaaaaaat...? Is that really how to stay sane? Well, no. But it did help me get over the scary I’m-an-introvert-and-public-speaking-is-scary feeling when I gave a presentation the other week. Want to know why these particular props? Then read on. This post summarises my presentation… It’s hard running a [...]
Do you ever get an overwhelming need for space? I do. Only the other night in bed the fidgets started and I tossed and turned for ages. Lying there, restless, I realised it was a long time since I’d been properly outside – you know, wandering about enjoying the scenery and getting a good leg [...]
Do you want to attract more customers to your business? Do you need more clients now? Then make your copy conversational… Think about it. How do you engage with people every day? Conversations. Even if you’re an introvert and like to spend time alone you’ll probably end up talking to yourself! We all need conversation [...]
Do you wonder why there’s such a range of prices for copywriting? Do you think some are way too high? You may be right in some cases but there’s normally a good reason for high prices. Here I explain why a good copywriter will not be cheap and why you can afford to invest more [...]
Trees – what do they mean to you? Do you even notice them? Maybe you’re so used to trees as part of the scenery you don’t ever think about them. But I bet you noticed trees when you were a child! They’re so enchanting to young minds. I loved Enid Blyton’s The Magic Faraway Tree [...]
If there was one thing you could do to change your life, what would it be? Win a fortune and explore the world? Get a body to die for without the diets? Or perhaps you’d simply like to meet your perfect partner, make babies and live the good life. Well, you’re going to love what [...]
According to the dictionary rest means to cease work or movement in order to relax or recover strength/energy. However, I think rest is so much more than this and although it seems contradictory, rest does not always have to involve inactivity. It can simply mean doing things in a different way. Mindfulness Recently I have committed [...]
