To be or not to be? You’ve heard the Shakespearian question before, but let’s not get all theatrical about it. What does it actually mean ‘to be’? And how does ‘being’ help you feel good? That’s what I’m about to tell you. But first, a few definitions: Being means existing. It’s the nature or essence [...]
Have you ever received a letter and just gone, ‘You what!’ and thrown it in the bin? Me too. I’ve written about it here. I can’t abide words written in officialese. It never helps anyone when you can’t understand a word. Here are five tips to help you write in plain English and see your [...]
“We are writing to inform you that we will be removing surplus generated ground arisings over the following dates…” …says the first sentence of a letter I received recently. Well what the heck does it mean? It honestly took me five minutes to understand, and I’m a well-educated copywriter. Here’s what I’d write instead… “On [...]
Err… they’re the same thing, aren’t they? Well no, I don’t believe they are. While some people use these words interchangeably, I think they're they’re subtly different. My dictionary says: Wellness is “the state of being in good health, especially as an actively pursued goal” Wellbeing is “the state of being comfortable, healthy or happy” [...]
So you’ve heard blogging is good for business. And you want your business to grow. But you don’t know where to start. Then read on… In this post you’ll learn: What to consider before you start writing Things to do as you draft and edit How to get your blog noticed Before you start writing [...]
We know there’s a strong correlation between employee health and their performance. And since COVID-19 hit, our wellbeing has plummeted: “Lockdown has affected my mental health for the first time in my life - I look back at myself in March and see a different person … About a month ago I was diagnosed with [...]
This year I’ve thoroughly embraced the simple life and it’s stopped me going mad! There’s no telling what might have happened otherwise. By doing more seasonal, plant-based cooking I’ve felt a greater connection to the planet and feel much healthier I’ve taken every opportunity to get outside, breathe, and feel immense joy by being surrounded [...]
It's that time of year again when the nights are drawing in and all you want to do is hibernate. The perfect time to gather round the fire and tell stories. So in that vein, for a bit of fun (and boy do we need some fun this year), here's a classic joke adapted in [...]
“From this evening I must give the British people a very simple instruction – you must stay at home…” – Boris Johnson (UK Prime Minister), 23rd March 2020 Life has changed drastically recently. This year we’ve all had to adapt to a new way of life. No matter what our circumstances. But despite the challenges it’s [...]
A question I always ask during briefing is, ‘What’s your tone of voice?’ But do you know what this means? One of the most common answers I get is, ‘conversational.’ And conversational is not a tone of voice. So here I’ll share what conversational copy is, what tone of voice is and provide a couple [...]
