Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what exactly is it and do you really need one? Will having a niche help your business grow? I’ll answer those questions here… What is a niche? Your niche is [...]
It was a grey autumn day when I met Sean at Rushden Lakes for a business meeting. The sky was leaden, and it was a wee bit chilly. But getting outside was the best thing ever… Beavers scurried on the bank their whiskers twitching in the wind, snakes slithered past tongues flicking to and fro, [...]
Are you hoping for a white Christmas? It's probably just wishful thinking in Leicestershire, but you never know. And remembering past years when there's been loads of snow, I'm longing for it again. And why not? It’s magical, lots of fun and so peaceful. Great for your wellbeing... 1. Snow creates a magical winter wonderland [...]
So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with your customers. But how long should your blog posts be? That depends. But you should always consider: Blog purpose Blog topic Your audience Blog purpose What is your blog [...]
Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]
Do you have piles of stuff constantly growing around you? Are you overwhelmed by your to-do list and the sheer volume of work you ‘absolutely must’ do to keep your business going? Right now. Straight away. URGENTLY! You are not alone. A couple of months ago things came to a head in Susan’s copywriting world. [...]
Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder… What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]
So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way of marketing. You’ve heard of copywriting but are not sure what it is. Look no further… Copywriting is writing to sell Good copy persuades your prospects to buy your product/service [...]
Bunny ears! Shades! The geologist look! Whaaaaaaat...? Is that really how to stay sane? Well, no. But it did help me get over the scary I’m-an-introvert-and-public-speaking-is-scary feeling when I gave a presentation the other week. Want to know why these particular props? Then read on. This post summarises my presentation… It’s hard running a [...]
Do you ever get an overwhelming need for space? I do. Only the other night in bed the fidgets started and I tossed and turned for ages. Lying there, restless, I realised it was a long time since I’d been properly outside – you know, wandering about enjoying the scenery and getting a good leg [...]
