So, you’ve heard of this thing called the brief. And you know it’s something to do with the copywriting process. But anything more? Not sure. Here’s what it is, why it’s important and how you can create a good one… What is a copywriting brief? A good brief tells your copywriter about: you and [...]
Fear, overwhelm, anxiety. Frustration, anger, depression. Do you recognise any of these? They’re just some of the feelings you may get when you’re faced with a problem. Trouble is, problems are a normal part of life – especially in the workplace. Depending on your role it may be one thing after another, or you may [...]
Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what exactly is it and do you really need one? Will having a niche help your business grow? I’ll answer those questions here… What is a niche? Your niche is [...]
It was a grey autumn day when I met Sean at Rushden Lakes for a business meeting. The sky was leaden, and it was a wee bit chilly. But getting outside was the best thing ever… Beavers scurried on the bank their whiskers twitching in the wind, snakes slithered past tongues flicking to and fro, [...]
Are you hoping for a white Christmas? It's probably just wishful thinking in Leicestershire, but you never know. And remembering past years when there's been loads of snow, I'm longing for it again. And why not? It’s magical, lots of fun and so peaceful. Great for your wellbeing... 1. Snow creates a magical winter wonderland [...]
So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with your customers. But how long should your blog posts be? That depends. But you should always consider: Blog purpose Blog topic Your audience Blog purpose What is your blog [...]
Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]
Do you have piles of stuff constantly growing around you? Are you overwhelmed by your to-do list and the sheer volume of work you ‘absolutely must’ do to keep your business going? Right now. Straight away. URGENTLY! You are not alone. A couple of months ago things came to a head in Susan’s copywriting world. [...]
Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder… What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]
So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way of marketing. You’ve heard of copywriting but are not sure what it is. Look no further… Copywriting is writing to sell Good copy persuades your prospects to buy your product/service [...]
