About Susan Hammond

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So far Susan Hammond has created 15 blog entries.

How long should your blog posts be?

So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with your customers. But how long should your blog posts be? That depends. But you should always consider: Blog purpose Blog topic Your audience   Blog purpose What is your blog [...]

By | 2019-12-06T09:47:14+00:00 December 6th, 2019|Copywriting|0 Comments

What is tone of voice in copywriting?

Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]

By | 2019-12-02T11:54:29+00:00 December 2nd, 2019|Copywriting|0 Comments

Getting organised: how you can learn from nature

Do you have piles of stuff constantly growing around you? Are you overwhelmed by your to-do list and the sheer volume of work you ‘absolutely must’ do to keep your business going? Right now. Straight away. URGENTLY! You are not alone. A couple of months ago things came to a head in Susan’s copywriting world. [...]

By | 2019-10-30T08:44:06+00:00 July 24th, 2019|Mental health and wellbeing|0 Comments

Why copywriting is like a rock and how to make yours shine like a diamond

Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder…   What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]

By | 2019-04-17T12:43:40+00:00 April 17th, 2019|Copywriting|0 Comments

What is copywriting (and what it’s not)?

So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way of marketing. You’ve heard of copywriting but are not sure what it is. Look no further… Copywriting is writing to sell Good copy persuades your prospects to buy your product/service [...]

By | 2019-01-03T17:16:18+00:00 January 3rd, 2019|Copywriting|0 Comments

Running a business: how to stay sane

Bunny ears! Shades! The geologist look! Whaaaaaaat...? Is that really how to stay sane? Well, no. But it did help me get over the scary I’m-an-introvert-and-public-speaking-is-scary feeling when I gave a presentation the other week. Want to know why these particular props? Then read on. This post summarises my presentation…   It’s hard running a [...]

By | 2019-10-30T14:57:54+00:00 December 6th, 2018|Mental health and wellbeing|0 Comments

Are you overwhelmed? Find ‘a spacious place’ and reclaim peace.

Do you ever get an overwhelming need for space? I do. Only the other night in bed the fidgets started and I tossed and turned for ages. Lying there, restless, I realised it was a long time since I’d been properly outside – you know, wandering about enjoying the scenery and getting a good leg [...]

By | 2019-11-12T15:43:47+00:00 November 12th, 2018|Mental health and wellbeing|0 Comments

Conversational copy: your ticket to business success

Do you want to attract more customers to your business? Do you need more clients now? Then make your copy conversational… Think about it. How do you engage with people every day? Conversations. Even if you’re an introvert and like to spend time alone you’ll probably end up talking to yourself! We all need conversation [...]

By | 2018-10-29T17:24:46+00:00 October 29th, 2018|Copywriting|0 Comments

Why is your copywriting quote so high?

Do you wonder why there’s such a range of prices for copywriting? Do you think some are way too high? You may be right in some cases but there’s normally a good reason for high prices. Here I explain why a good copywriter will not be cheap and why you can afford to invest more [...]

By | 2019-10-30T14:50:15+00:00 October 15th, 2018|Copywriting|2 Comments

Trees: nature’s playground

Trees – what do they mean to you? Do you even notice them? Maybe you’re so used to trees as part of the scenery you don’t ever think about them. But I bet you noticed trees when you were a child! They’re so enchanting to young minds. I loved Enid Blyton’s The Magic Faraway Tree [...]

By | 2018-10-01T10:39:16+00:00 October 1st, 2018|Mental health and wellbeing|0 Comments