To niche or not? That is the question
Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what [...]
Netwalking: feel good and boost your productivity at the same time
It was a grey autumn day when I met Sean at Rushden Lakes for a business meeting. The sky was leaden, and it was a [...]
3 great things about snow
Are you hoping for a white Christmas? It's probably just wishful thinking in Leicestershire, but you never know. And remembering past years when there's been [...]
How long should your blog posts be?
So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with [...]
What is tone of voice in copywriting?
Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and [...]
Getting organised: how you can learn from nature
Do you have piles of stuff constantly growing around you? Are you overwhelmed by your to-do list and the sheer volume of work you ‘absolutely [...]
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