Why copywriting is like a rock and how to make yours shine like a diamond
Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a [...]
What is copywriting (and what it’s not)?
So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way [...]
Running a business: how to stay sane
Bunny ears! Shades! The geologist look! Whaaaaaaat...? Is that really how to stay sane? Well, no. But it did help me get over the scary [...]
Are you overwhelmed? Find ‘a spacious place’ and reclaim peace.
Do you ever get an overwhelming need for space? I do. Only the other night in bed the fidgets started and I tossed and turned [...]
Conversational copy: your ticket to business success
Do you want to attract more customers to your business? Do you need more clients now? Then make your copy conversational… Think about it. How [...]
Why is your copywriting quote so high?
Do you wonder why there’s such a range of prices for copywriting? Do you think some are way too high? You may be right in [...]
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