The copywriting brief: what is it and why do I need one?
So, you’ve heard of this thing called the brief. And you know it’s something to do with the copywriting process. But anything more? Not sure. [...]
5 ways you can solve problems for better workplace wellbeing
Fear, overwhelm, anxiety. Frustration, anger, depression. Do you recognise any of these? They’re just some of the feelings you may get when you’re faced with [...]
To niche or not? That is the question
Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what [...]
Netwalking: feel good and boost your productivity at the same time
It was a grey autumn day when I met Sean at Rushden Lakes for a business meeting. The sky was leaden, and it was a [...]
3 great things about snow
Are you hoping for a white Christmas? It's probably just wishful thinking in Leicestershire, but you never know. And remembering past years when there's been [...]
How long should your blog posts be?
So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with [...]
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