It's that time of year again when the nights are drawing in and all you want to do is hibernate. The perfect time to gather round the fire and tell stories. So in that vein, for a bit of fun (and boy do we need some fun this year), here's a classic joke adapted in [...]
A question I always ask during briefing is, ‘What’s your tone of voice?’ But do you know what this means? One of the most common answers I get is, ‘conversational.’ And conversational is not a tone of voice. So here I’ll share what conversational copy is, what tone of voice is and provide a couple [...]
“My blog is doing nothing for me! What’s the point?” A common cry from many a small business owner. But in 2020 it’s clear that when you provide good content, written well, your blog will help you succeed. “Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog" – [...]
Blogging for business works: Businesses with a regular blog on their website get twice as many email enquiries than businesses that don’t Small businesses with blogs get 126% more lead growth than those without - Quoracreative But only if you do it well. And so you don’t end up with naff content or take eons [...]
Blogging is one of the best ways to promote your business online. You can demonstrate your expertise and engage with your customers. Build trust and relationships. If you blog well, your business is much more likely to succeed. But how often should you post to make it work? Quite simply, that depends! But you should [...]
So, you’ve heard of this thing called the brief. And you know it’s something to do with the copywriting process. But anything more? Not sure. Here’s what it is, why it’s important and how you can create a good one… What is a copywriting brief? A good brief tells your copywriter about: you and [...]
Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what exactly is it and do you really need one? Will having a niche help your business grow? I’ll answer those questions here… What is a niche? Your niche is [...]
So you want to start a blog for your business? That’s great. Blogging is one of the best ways to demonstrate expertise and engage with your customers. But how long should your blog posts be? That depends. But you should always consider: Blog purpose Blog topic Your audience Blog purpose What is your blog [...]
Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]
Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder… What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]
