The copywriting brief: what is it and why do I need one?

So, you’ve heard of this thing called the brief. And you know it’s something to do with the copywriting process. But anything more? Not sure. Here’s what it is, why it’s important and how you can create a good one…   What is a copywriting brief? A good brief tells your copywriter about: you and [...]

By | 2020-07-01T17:19:55+00:00 February 17th, 2020|Copywriting, Copywriting tips|0 Comments

To niche or not? That is the question

Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what exactly is it and do you really need one? Will having a niche help your business grow? I’ll answer those questions here…   What is a niche? Your niche is [...]

By | 2020-07-01T17:31:34+00:00 January 20th, 2020|Copywriting, Copywriting tips|0 Comments

What is tone of voice in copywriting?

Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]

By | 2020-07-02T08:35:27+00:00 December 2nd, 2019|Copywriting, Copywriting tips|0 Comments

Why copywriting is like a rock and how to make yours shine like a diamond

Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder…   What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]

By | 2020-07-02T08:37:15+00:00 April 17th, 2019|Copywriting, Copywriting tips|0 Comments

What is copywriting (and what it’s not)?

So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way of marketing. You’ve heard of copywriting but are not sure what it is. Look no further… Copywriting is writing to sell Good copy persuades your prospects to buy your product/service [...]

By | 2020-07-02T08:38:21+00:00 January 3rd, 2019|Copywriting, Copywriting tips|0 Comments

Conversational copy: your ticket to business success

Do you want to attract more customers to your business? Do you need more clients now? Then make your copy conversational… Think about it. How do you engage with people every day? Conversations. Even if you’re an introvert and like to spend time alone you’ll probably end up talking to yourself! We all need conversation [...]

By | 2020-07-02T08:40:04+00:00 October 29th, 2018|Copywriting, Copywriting tips|0 Comments

Why is your copywriting quote so high?

Do you wonder why there’s such a range of prices for copywriting? Do you think some are way too high? You may be right in some cases but there’s normally a good reason for high prices. Here I explain why a good copywriter will not be cheap and why you can afford to invest more [...]

By | 2020-07-02T08:42:42+00:00 October 15th, 2018|Copywriting, Copywriting tips|2 Comments

3 ways a copywriter can make life easier for you

Are you always flitting about trying to do a million things at once, never able to give each job the time it deserves? Have you heard of copywriters but don’t really know how one could help you? Then this post is for you. It will help you decide whether hiring a copywriter is the right [...]

By | 2020-07-02T08:44:51+00:00 March 14th, 2018|Copywriting, Copywriting tips|0 Comments

Making you money: must a copywriter use perfect English?

Do you think you should always use perfect English when you write? You were probably taught to use ‘correct’ punctuation, grammar and spelling at school and it’s hardwired into your brain. It’s part of you. But is it essential? Particularly for a copywriter?   A copywriter’s aim: to make you money Copywriters write to sell, [...]

By | 2020-07-02T08:44:11+00:00 January 29th, 2018|Copywriting, Copywriting tips|0 Comments