How to write in plain English for business success

Have you ever received a letter and just gone, ‘You what!’ and thrown it in the bin? Me too. I’ve written about it here. I can’t abide words written in officialese. It never helps anyone when you can’t understand a word. Here are five tips to help you write in plain English and see your [...]

By | 2021-07-19T08:36:54+01:00 July 19th, 2021|Copywriting, Copywriting tips|0 Comments

Copywriting tips: how to write in plain English

“We are writing to inform you that we will be removing surplus generated ground arisings over the following dates…” …says the first sentence of a letter I received recently. Well what the heck does it mean? It honestly took me five minutes to understand, and I’m a well-educated copywriter. Here’s what I’d write instead… “On [...]

By | 2021-07-20T08:46:45+01:00 June 21st, 2021|Copywriting, Copywriting tips|0 Comments

‘Conversational’ is not a tone of voice

A question I always ask during briefing is, ‘What’s your tone of voice?’ But do you know what this means? One of the most common answers I get is, ‘conversational.’ And conversational is not a tone of voice. So here I’ll share what conversational copy is, what tone of voice is and provide a couple [...]

By | 2020-09-07T10:30:36+01:00 September 7th, 2020|Copywriting, Copywriting tips|0 Comments

The copywriting brief: what is it and why do I need one?

So, you’ve heard of this thing called the brief. And you know it’s something to do with the copywriting process. But anything more? Not sure. Here’s what it is, why it’s important and how you can create a good one…   What is a copywriting brief? A good brief tells your copywriter about: you and [...]

By | 2020-07-01T17:19:55+01:00 February 17th, 2020|Copywriting, Copywriting tips|0 Comments

To niche or not? That is the question

Do you have a business niche? It'll help you and your copywriter no end if you do (read on to find out why). But what exactly is it and do you really need one? Will having a niche help your business grow? I’ll answer those questions here…   What is a niche? Your niche is [...]

By | 2020-07-01T17:31:34+01:00 January 20th, 2020|Copywriting, Copywriting tips|0 Comments

What is tone of voice in copywriting?

Picture the scene. You’re settled on a comfy sofa, cuppa in one hand, your copywriter opposite. You’re having a lovely chat about your business and where you want to go with it. But then… “What’s your tone of voice?” Eh? You what? Why do you need to know that? It’s a common question and your [...]

By | 2020-11-02T10:37:01+00:00 December 2nd, 2019|Copywriting, Copywriting tips|0 Comments

Why copywriting is like a rock and how to make yours shine like a diamond

Copywriting certainly rocks! But how? As a geologist in a previous life I couldn’t resist looking for some analogies. In this post I’ll share a few to help you write better copy. But first, a little reminder…   What is copywriting? Copywriting is writing to sell. Good copy persuades your prospects to buy your product [...]

By | 2020-07-02T08:37:15+01:00 April 17th, 2019|Copywriting, Copywriting tips|0 Comments

What is copywriting (and what it’s not)?

So, it’s a new year. Have you been thinking about new beginnings? Perhaps you’ve already been business planning and are looking for a new way of marketing. You’ve heard of copywriting but are not sure what it is. Look no further… Copywriting is writing to sell Good copy persuades your prospects to buy your product/service [...]

By | 2020-07-02T08:38:21+01:00 January 3rd, 2019|Copywriting, Copywriting tips|0 Comments

Conversational copy: your ticket to business success

Do you want to attract more customers to your business? Do you need more clients now? Then make your copy conversational… Think about it. How do you engage with people every day? Conversations. Even if you’re an introvert and like to spend time alone you’ll probably end up talking to yourself! We all need conversation [...]

By | 2020-07-02T08:40:04+01:00 October 29th, 2018|Copywriting, Copywriting tips|0 Comments

Why is your copywriting quote so high?

Do you wonder why there’s such a range of prices for copywriting? Do you think some are way too high? You may be right in some cases but there’s normally a good reason for high prices. Here I explain why a good copywriter will not be cheap and why you can afford to invest more [...]

By | 2020-07-02T08:42:42+01:00 October 15th, 2018|Copywriting, Copywriting tips|2 Comments