To niche or not? That is the question

Do you have a business niche? It’ll help you and your copywriter no end if you do (read on to find out why).

But what exactly is it and do you really need one? Will having a niche help your business grow?

I’ll answer those questions here…


What is a niche?

Your niche is the position in life or employment where you feel most comfortable. It’s suitable for you and feels just right. E.g. James has found his niche in that law firm.

It relates to products, services or interests that appeal only to a small, specialised section of the population. And in business it is a specialised but profitable corner of the market (mental health and wellbeing in my case).


Do you have to have a niche? How will it help you?

No, you don’t have to have a niche. It’s up to you. But I think having one is good. Here’s why…

You’ll be able to:

  • Directly target the right audience and get more of the customers you want: Once you’ve narrowed down your niche, you’ll be able to identify your client base clearly. Then you can create a marketing campaign specific to your clients. It’ll save you money as you won’t waste cash on promotions for the broader market.
  • Meet the needs of your customers easily because you’re a specialist: You’ll quickly become aware of the specific needs of your customers because you spend all (or most) of your time working with them. You won’t waste time deciding how best to help them.

And, with time, you’ll be regarded as a credible expert in your field and the go-to person for your product or service. Being an expert also allows you to charge more. Whoop, whoop!


But won’t a niche limit business growth?

This is definitely something to consider when deciding on your niche. After all a smaller target market means fewer customers to reach, right? But I’ve noticed when people see you as an expert in one area, they often assume you’re generally rather good too. So you’ll still get some business from elsewhere. Win-win.

Just one word of warning – try not to go too niche-specific in an area where there’s a lot of competition as this may backfire (but you’ll be fine if you do your research). And if you find you need several niches go with that.

You’ve probably worked out I think niches are good. But at the end of the day it’s up to you. Just make sure you can define your target audience clearly and then your copywriter will be able to produce some fab text. And get you the customers you want.


Need some copywriting now? Please get in touch.

By | 2020-07-01T17:31:34+01:00 January 20th, 2020|Copywriting, Copywriting tips|0 Comments

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